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History of RE/MAX

Dave and Gail Liniger founded RE/MAX in Denver, Colo., in 1973, prompted by their dissatisfaction with the way real estate business was conducted at the time.

Regardless of an operation's size, most real estate offices used the commission-split system, requiring sales professionals to forfeit half of their commissions to their brokers in exchange for an office environment and company services. The top producers contributed the most to the operation's overhead, thus supporting the amateur, part-time and low-producing agents. Most salespeople left the business within two years, making residential real estate a high-turnover industry comprising in large part inexperienced and unprofessional staffs.

The Linigers wanted to change all that.

They believed that to attract and retain the best agents in the business, brokers must offer them maximum compensation, advanced support services and the freedom they need to succeed. Agents would share office overhead and pay management fees, and in return would receive a wide variety of traditional real estate franchise services and high commissions.

The strategy worked.

RE/MAX has grown every single month for more than 30 years. Very few companies with a worldwide presence can make such a claim.

Recognized by the homebuying and selling public for its red, white and blue hot air balloon logo, RE/MAX has been the No. 1 residential real estate network in Canada since 1987 and is a leading industry force in the United States and many other regions.

The most significant growth for RE/MAX in recent years has come outside the United States, with expansion into Africa, Asia, Australia, the Caribbean, Central America, Europe, Mexico, New Zealand and South America. RE/MAX takes proven techniques and adapts them to local markets, thereby developing a series of tools that real estate professionals find invaluable.

Some of the innovative services created by RE/MAX International to help its members become ever more professional and successful include commercial investment, an international referral network, advanced training courses, state-of-the-art technological tools, Internet and extranet Web sites, and national television advertising campaigns. It was the first - and remains the only - real estate network to invent and maintain a satellite television network (RE/MAX Satellite Network) dedicated to real estate professionals.
In an industry rife with mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its original founders.

The Real Estate Leader.
No one in the world sells more real estate than RE/MAX.
Who We Are
What began in Denver, Colo., in 1973 as "a pad of paper and a dream" is now a global real estate franchise network that spreads across 54 countries and eight territories, on six continents.

Network Size
The revolutionary RE/MAX Concept of enabling real estate professionals to maximize their business potential has evolved into an organization of more than 100,000 Sales Associates in more than 5,400 offices worldwide.

RE/MAX Sales Associates
RE/MAX Associates, on average, lead the industry in production, experience, and professional designations.

The RE/MAX Balloon Logo
The red, white and blue RE/MAX Balloon, with its "Above the Crowd!®" slogan, is one of the most recognizable business logos in the world. With nearly 90 RE/MAX Hot Air Balloons around the globe, RE/MAX has the world's largest balloon fleet.

RE/MAX is the No. 1 Real Estate Organization
in Canada and in the United States.
Global Expansion
The first RE/MAX region outside the United States and Canada was the Caribbean Basin opened in 1991. It was followed two years later by RE/MAX of Mexico. In 1995, RE/MAX expanded into Southern Africa, Spain, Israel, Italy, and Germany. Since then, RE/MAX regions have become established across Europe, in Asia, in Australia, and in South America.

Record RE/MAX Production
In 2004, for the 8th year in a row, RE/MAX Associates were involved in more than 1 million sales transaction sides.

The RE/MAX Concept
RE/MAX stands for "real estate maximums."
In exchange for paying a management fee and a share of the monthly office overhead, RE/MAX Associates keep the maximum allowed amount of their commissions and receive the many benefits of RE/MAX programs and services.

By offering Associates maximum commissions and maximum career freedom, RE/MAX influenced competitors to re-examine and adjust their own policies toward sales agents, thus dramatically changing the industry.

As the network grew, renowned for its top producers and quality service to consumers, so did support programs, making RE/MAX a dynamic force in real estate education and technology.

The organization was one of the first real estate companies to have its own proprietary television network and one of the first in the industry to develop a site on the World Wide Web.

Committed to Real Estate Service
In a business environment of mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its founders.

RE/MAX commitment to its membership has led to an ever-increasing number of accolades from the business community at large, including selection of RE/MAX as the best in the business. In January 2005, "Entrepreneur" magazine ranked RE/MAX among the top 10 franchises in its 26th Annual Franchise 500 survey. It also named RE/MAX: "Best of the Best" for real estate services; the highest-ranking real estate franchise in "Low Cost Franchises"; and No. 7 overall in "America's Top Global Franchises."

More than 30 Years Above the Crowd
RE/MAX - now an established industry leader - celebrated its 30th anniversary in 2003. Young in years but mature in experience, RE/MAX looks ahead to even greater development and success in its next quarter century.